Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
promotion manager
ESCO occupation · 36 essential, 18 optional skills. Click a skill to find jobs that mention it.
Essential skills
analyse internal factors of companies
pricing strategies
analyse customer service surveys
liaise with distribution channel managers
manage the handling of promotional materials
corporate social responsibility
integrate marketing strategies with the global strategy
align efforts towards business development
manage profitability
define measurable marketing objectives
market pricing
communication principles
study sales levels of products
create media plan
plan marketing strategy
create annual marketing budget
analyse work-related written reports
market research
liaise with advertising agencies
evaluate marketing content
below-the-line technique
identify potential markets for companies
develop professional network
analyse consumer buying trends
marketing mix
collaborate in the development of marketing strategies
track key performance indicators
impart business plans to collaborators
perform market research
analyse external factors of companies
organise on-site amenities
integrate strategic foundation in daily performance
capture people's attention
content marketing strategy
plan marketing campaign
manage budgets
Optional & specialised skills
approve advertising campaign
plan events
brand marketing techniques
arrange event needs
promote event
use analytics for commercial purposes
social media management
manage event structure installation
manage distribution channels
marketing management
examine advertisement layout
assist in the practical actions for developing marketing campaigns
evaluate advertising campaign
forecast catering services
assess financial viability
hire human resources
coordinate marketing plan actions
coordinate events
Other matches: advertising manager · marketing manager · network marketer · promotion assistant · venue director
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.