Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
marketing manager
ESCO occupation · 28 essential, 132 optional skills. Click a skill to find jobs that mention it.
Essential skills
pricing strategies
track key performance indicators
marketing mix
content marketing strategy
study sales levels of products
define measurable marketing objectives
identify potential markets for companies
analyse external factors of companies
evaluate marketing content
collaborate in the development of marketing strategies
analyse customer service surveys
analyse internal factors of companies
impart business plans to collaborators
market pricing
analyse work-related written reports
align efforts towards business development
integrate strategic foundation in daily performance
coordinate marketing plan actions
integrate marketing strategies with the global strategy
manage profitability
corporate social responsibility
plan marketing strategy
create annual marketing budget
perform market research
brand marketing techniques
plan marketing campaign
analyse consumer buying trends
market research
Optional & specialised skills
consumer law
create media plan
business intelligence
present arguments persuasively
assess financial viability
recruit personnel
contract law
store design layout
e-commerce systems
channel marketing
telemarketing
analyse data about clients
below-the-line technique
investigate customer complaints
capture people's attention
employment law
plan events
organise on-site amenities
manage inventory
manage budgets
integrate headquarter's guidelines into local operations
information confidentiality
write work-related reports
marketing management
perform multiple tasks at the same time
customer segmentation
make strategic business decisions
public relations
maintain relationship with suppliers
manage accounts
perform project management
sales argumentation
identify market niches
communication principles
select optimal distribution channel
implement marketing strategies
define geographic sales areas
produce sales reports
identify ICT user needs
financial capability
develop online community plan
keywords in digital content
approve advertising campaign
conflict management
negotiate terms with suppliers
perform product planning
liaise with advertising agencies
manage content development projects
translate requirement concepts into content
apply strategic thinking
develop product design
create content title
web analytics
social media marketing techniques
perform online data analysis
ensure cross-department cooperation
conduct search engine optimisation
evaluate advertising campaign
accounting techniques
manage staff
perform risk analysis
teamwork principles
ensure customer focus
search engine optimisation
promote event
follow up online user requests
manage event structure installation
project management
assist in the practical actions for developing marketing campaigns
manage content metadata
customer insight
use analytics for commercial purposes
use different communication channels
develop professional network
carry out forum moderation
manage distribution channels
inspect data
liaise with managers
analyse supply chain strategies
report accounts of the professional activity
trading law
conduct mobile marketing
statistics
negotiate improvement with suppliers
estimate profitability
behavioural science
prepare exhibition marketing plan
cost management
hire human resources
manage the handling of promotional materials
communicate with customers
market entry strategies
develop business plans
company policies
marketing principles
social media management
content development processes
show entrepreneurial spirit
create solutions to problems
online moderation techniques
liaise with distribution channel managers
prepare visual data
motivate employees
examine advertisement layout
forecast catering services
negotiate sales contracts
teach marketing principles
manage personnel
manage feedback
supervise sales activities
arrange event needs
implement sales strategies
evaluate performance of organisational collaborators
coordinate events
use theoretical marketing models
carry out sales analysis
international trade
use content management system software
provide written content
sales strategies
manage schedule of tasks
sales department processes
identify suppliers
apply social media marketing
set sales goals
research website users
forecast sales over periods of time
market participants
abide by business ethical code of conducts
authoring software
interpret financial statements
merchandising techniques
Other matches: brand manager · destination manager · product manager · trade regional manager · category manager
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.