Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
marketing manager
ESCO occupation · 28 essential, 132 optional skills. Click a skill to find jobs that mention it.
Essential skills
pricing strategies
collaborate in the development of marketing strategies
analyse external factors of companies
integrate marketing strategies with the global strategy
content marketing strategy
analyse work-related written reports
brand marketing techniques
manage profitability
evaluate marketing content
market pricing
identify potential markets for companies
plan marketing campaign
track key performance indicators
create annual marketing budget
coordinate marketing plan actions
analyse consumer buying trends
define measurable marketing objectives
impart business plans to collaborators
market research
study sales levels of products
align efforts towards business development
integrate strategic foundation in daily performance
corporate social responsibility
perform market research
marketing mix
plan marketing strategy
analyse customer service surveys
analyse internal factors of companies
Optional & specialised skills
integrate headquarter's guidelines into local operations
produce sales reports
manage feedback
assess financial viability
manage budgets
create solutions to problems
ensure customer focus
liaise with distribution channel managers
create content title
ensure cross-department cooperation
define geographic sales areas
select optimal distribution channel
make strategic business decisions
use theoretical marketing models
social media marketing techniques
contract law
use different communication channels
manage schedule of tasks
apply social media marketing
carry out forum moderation
develop product design
develop professional network
conduct search engine optimisation
recruit personnel
authoring software
forecast catering services
trading law
web analytics
keywords in digital content
inspect data
arrange event needs
behavioural science
examine advertisement layout
apply strategic thinking
conduct mobile marketing
analyse supply chain strategies
cost management
sales strategies
research website users
manage distribution channels
channel marketing
identify suppliers
marketing management
implement sales strategies
evaluate advertising campaign
project management
provide written content
approve advertising campaign
manage accounts
communication principles
conflict management
promote event
manage content development projects
accounting techniques
implement marketing strategies
statistics
financial capability
manage personnel
carry out sales analysis
manage staff
information confidentiality
identify market niches
manage the handling of promotional materials
assist in the practical actions for developing marketing campaigns
perform product planning
liaise with advertising agencies
telemarketing
follow up online user requests
negotiate terms with suppliers
negotiate sales contracts
social media management
teamwork principles
sales department processes
teach marketing principles
evaluate performance of organisational collaborators
customer segmentation
develop business plans
manage content metadata
use analytics for commercial purposes
translate requirement concepts into content
employment law
market participants
negotiate improvement with suppliers
plan events
develop online community plan
forecast sales over periods of time
investigate customer complaints
interpret financial statements
market entry strategies
create media plan
e-commerce systems
abide by business ethical code of conducts
online moderation techniques
business intelligence
write work-related reports
below-the-line technique
coordinate events
consumer law
hire human resources
perform project management
prepare exhibition marketing plan
analyse data about clients
public relations
identify ICT user needs
prepare visual data
content development processes
marketing principles
report accounts of the professional activity
estimate profitability
show entrepreneurial spirit
manage event structure installation
capture people's attention
perform multiple tasks at the same time
present arguments persuasively
organise on-site amenities
supervise sales activities
merchandising techniques
manage inventory
liaise with managers
use content management system software
sales argumentation
company policies
customer insight
perform online data analysis
search engine optimisation
store design layout
motivate employees
perform risk analysis
communicate with customers
maintain relationship with suppliers
international trade
set sales goals
Other matches: brand manager · destination manager · product manager · trade regional manager · category manager
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.