Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
marketeer
ESCO occupation · 22 essential, 25 optional skills. Click a skill to find jobs that mention it.
Essential skills
carry out strategic research
analyse external factors of companies
identify market niches
integrate marketing strategies with the global strategy
analyse internal factors of companies
maintain relationship with customers
identify customer requirements
project management
plan marketing strategy
use theoretical marketing models
pricing strategies
market analysis
marketing mix
define technical requirements
conduct research interview
document project progress
market pricing
marketing principles
use consulting techniques
identify potential markets for companies
respond to enquiries
use different communication channels
Optional & specialised skills
issue sales invoices
digital marketing techniques
customer insight
social media management
copyright legislation
brand marketing techniques
financial capability
make strategic business decisions
liaise with advertising agencies
international trade
channel marketing
conduct search engine optimisation
coordinate marketing plan actions
plan digital marketing
social media marketing techniques
plan marketing campaign
evaluate marketing content
sales strategies
interpret financial statements
perform market research
advertising techniques
customer service
use analytics for commercial purposes
develop creative ideas
e-commerce systems
Other matches: leaflet distributor · network marketer · online marketer · market vendor · marketing manager
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.