Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
chief marketing officer
ESCO occupation · 24 essential, 27 optional skills. Click a skill to find jobs that mention it.
Essential skills
market pricing
align efforts towards business development
evaluate marketing content
create annual marketing budget
integrate marketing strategies with the global strategy
content marketing strategy
brand marketing techniques
analyse internal factors of companies
use analytics for commercial purposes
marketing mix
analyse work-related written reports
track key performance indicators
study sales levels of products
plan marketing campaign
liaise with managers
analyse external factors of companies
identify potential markets for companies
market analysis
business management principles
define measurable marketing objectives
analyse consumer buying trends
interpret financial statements
plan marketing strategy
manage profitability
Optional & specialised skills
use theoretical marketing models
develop public relations strategies
perform market research
consumer law
prospect new customers
customer insight
trading law
financial capability
analyse supply chain strategies
customer segmentation
coordinate marketing plan actions
market entry strategies
manage development of promotional material
printing techniques
international trade
subsidiary operations
trendwatching
graphic design
e-commerce systems
social media marketing techniques
statistics
implement marketing strategies
quality assurance methodologies
communicate with customer service department
impart business plans to collaborators
liaise with advertising agencies
project management
Other matches: chief operating officer · commercial director · chief fire officer · chief ICT security officer · chief technology officer
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.