Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
brand manager
ESCO occupation · 29 essential, 10 optional skills. Click a skill to find jobs that mention it.
Essential skills
channel marketing
manage brand assets
apply social media marketing
have computer literacy
set brand positioning
comprehend financial business terminology
carry out naming strategies
implement marketing strategies
design brand's online communication plan
create annual marketing budget
company policies
perform market research
implement sales strategies
identify new business opportunities
create brand guidelines
define brand identity
coordinate advertising campaigns
perform customers’ needs analysis
manage staff
carry out sales analysis
maintain financial records
stimulate creativity in the team
perform brand analysis
select optimal distribution channel
lead the brand strategic planning process
sales strategies
apply strategic thinking
plan marketing campaign
execute marketing plan
Optional & specialised skills
manage budgets
seek innovation in current practices
build rapport with people from different cultural backgrounds
conduct search engine optimisation
plan new packaging designs
perform multiple tasks at the same time
carry out event management
price product
employment law
maintain relationship with suppliers
Other matches: licensing manager · eBusiness manager · advertising specialist · cigar brander · advertising media planner
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.