Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
advertising specialist
ESCO occupation · 10 essential, 30 optional skills. Click a skill to find jobs that mention it.
Essential skills
advertising techniques
persuade clients with alternatives
develop professional network
copyright legislation
identify customer's needs
give live presentation
liaise with advertising agencies
brainstorm ideas
develop creative ideas
perform market research
Optional & specialised skills
analyse cultural trends
monitor media industry research figures
advise on public image
advise on public relations
develop media strategy
types of media
recommend market-related measures
marketing principles
perform media outlets research
develop public relations strategies
public relations
media studies
evaluate advertising campaign
create advertisements
manage budgets
publishing market
coordinate advertising campaigns
examine advertisement layout
create media plan
define brand identity
approve advertising campaign
follow a brief
brand marketing techniques
assist in the practical actions for developing marketing campaigns
media planning
analyse consumer buying trends
collaborate in the development of marketing strategies
meet expectations of target audience
draw conclusions from market research results
graphic design
Other matches: advertising media buyer · graphic designer · network marketer · advertising assistant · letting agent
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.