Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
advertising media planner
ESCO occupation · 13 essential, 23 optional skills. Click a skill to find jobs that mention it.
Essential skills
meet expectations of target audience
market research
work with advertising professionals
meet deadlines
create media plan
cooperate with colleagues
media planning
copyright legislation
cope with challenging demands
perform media outlets research
advertising techniques
create media schedule
types of media
Optional & specialised skills
business model
manage contracts
social media management
identify customer's needs
demography
coordinate advertising campaigns
search engine optimisation
approve advertising campaign
monitor media industry research figures
develop media strategy
evaluate advertising campaign
conduct public presentations
persuade clients with alternatives
study sales levels of products
perform project management
below-the-line technique
draw conclusions from market research results
social media marketing techniques
buy advertising space
apply statistical analysis techniques
present arguments persuasively
pay-per-click
statistics
Other matches: advertising media buyer · advertising manager · advertising sales agent · purchase planner · graphic designer
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.