Skills by Occupation
The skills each role needs — from the EU's official ESCO classification.
Software developer
Data analyst
Web developer
Network engineer
Database administrator
Accountant
Registered nurse
Electrician
Civil engineer
Graphic designer
advertising copywriter
ESCO occupation · 11 essential, 22 optional skills. Click a skill to find jobs that mention it.
Essential skills
develop creative ideas
meet expectations of target audience
advertising techniques
write to a deadline
identify customer's needs
brainstorm ideas
product comprehension
copyright legislation
create advertisements
follow a brief
apply grammar and spelling rules
Optional & specialised skills
conduct search engine optimisation
proofread text
perform media outlets research
give live presentation
printing techniques
evaluate writings in response to feedback
typography
draft press releases
create storyboards
evaluate advertising campaign
perform market research
apply desktop publishing techniques
develop media strategy
coordinate advertising campaigns
social media marketing techniques
lay out digital written content
manage budgets
practice humour
desktop publishing
analyse cultural trends
analyse consumer buying trends
types of media
Other matches: lyricist · advertising specialist · advertising assistant · advertising manager · advertising sales agent
Coming next: live skill demand and trends — how often each skill
actually appears in job ads — arrive with the EURES / Cedefop integration. The skills above
are the canonical requirements for the role from the EU ESCO taxonomy.